Streetwear is feeling kind of stale right now. Everything looks the same; clean, simple, trying too hard to go viral. Chandelier is different. It’s not just a clothing brand; it’s a whole creative project. It started with video and media, and the clothes naturally came from that.
Griffin Anderson, the mind behind Chandelier, didn’t set out to make just another brand. Inspired by legends like Shepard Fairey (Obey), James Jebbia (Supreme), and brands like Polar and Palace, he wanted to create something that feels organic, something that doesn’t fit into a category.
Skating, Surfing, and Growing Up in Hawaii
Griffin grew up skating and surfing, which shaped the way he sees things. Both cultures have their own unique way of looking at life, and growing up in Hawaii gave him an even more original perspective. Creativity wasn’t something he forced, it just came from the world around him. His parents are both creative, so maybe it runs in the family, but really, it was skateboarding and surfing that opened his eyes to style and aesthetics.
The Brand’s Style: Unpredictable, Authentic, Limitless
Everyone is chasing trends right now. They want to go viral, but in the process, everything ends up looking the same. Chandelier is the opposite. It’s all about being authentic, taking inspiration but making it your own.
The brand doesn’t have one set look. The logo is always changing. The designs are limitless. The first pop-up? People either bought a shirt or brought their own, and Griffin screen-printed them on the spot. No mass production. No shortcuts. Just raw, hand-done pieces that actually mean something.
First Hoodie Drop & What’s Next
The first hoodie drop is coming soon. Super limited, maybe 40 total. Right now, Griffin is focused on getting that done, finishing the website, and working on more video content. The goal isn’t just to sell clothes but to build something bigger. The videos and the clothes should feel connected, like one creative movement.
The First Pop-Up: 75 Shirts, Free Beer, and an Assembly Line
The first pop-up was a test, and it worked. Griffin bought a bunch of blank shirts, came up with some rough designs, and spent all day printing them by hand. By Friday and Saturday, he had an assembly line going, knocking out 75 shirts. They sold out.
The marketing was simple: if you bought a shirt, you got a free beer. Or you could bring your own clothes and get them printed for $5. People weren’t just buying a shirt—they were part of the process. Watching the screen printing, feeling connected to the brand. That’s the energy Chandelier is built on. No gimmicks, no fake hype. Just cool shit that people actually vibe with.
Bigger Picture: A Brand That Moves
Griffin isn’t here to make just another streetwear brand. Chandelier is something real. The clothes, the videos, the whole creative process, it’s raw, fresh, and full of energy. It’s got that same feeling as old skate and surf videos, the ones that made you want to get up, get outside, and actually do something.
And this is just the beginning. The first hoodies are about to drop; super limited, real hands-on work. More clothes, more content, more ideas coming. No rules, no formulas, just creating, evolving, and making cool shit that actually means something.
Written by Daniel Domai
Photo's by Griffin Anderson
Comments